Consider these two sentences:
1. Sure, Mr. Client, we can provide unarmed officers.
2. Sure, Mr. Client, we can provide disarmed officers.
"Unarmed" conveys the idea "lower liability".
"Disarmed" conveys the idea "rendered helpless" - usually by an adversary.
Different words - same reality.
I was talking not long ago to a company executive who wanted to know how he should prepare a request for bids on a security contract. His company (aircraft parts mfr) has had one incident of a terminated employee threatening to come back and "shoot the place up" (but did not do so), has had some drug/alcohol incidents as well as internal theft, and is located in a rather seedy part of town. An employee was robbed a few weeks back in the company parking structure. Best police response time estimated at 5-6 minutes. He currently had his own "security force" consisting of a guard on a gate, one roaming the plant and a single officer at night. A potential client would not do business with him unless he improved security.
Of course, the subject of armed/unarmed came up. The first thing I did was ask him to just sit silently for 5 minutes (police response time). That 5 minutes seemed interminable as we looked at each other, looked at the wall, looked at our shoes, looked at the wall. He started to fidget long before the time had elapsed, but he got the message - 5 minutes is time enough for an attacker to do a lot of very bad things.
Then I said to him: "Okay - so that's how long 5 minutes really is...and that is the time that will elapse AFTER you've called the police, during which your security officers are the ones who are dealing with whatever is happening."
"We know intuitively that the first thing a bad guy would probably think about doing if you had armed officers would be to try to disarm them. Why? Because he has a very different problem with armed officers than he has with unarmed officers. Now, ask yourself why YOU would want to solve that problem for him by having disarmed the officers in the first place?"
Not to worry, Mr. Perp - you can come on in! I've already disarmed them for you!
His request went out for armed officers. In other words, I led him to understand that although "unarmed" officers might sound "safer", in reality they are no different from officers who have been "disarmed". When he started thinking "disarmed" instead of "unarmed", he got the message.
Sometimes all you have to do is help clients think about things from a different perspective other than their "popular" misconceptions (the silly idea that "unarmed" security is safe, "armed" security is dangerous).
1. Sure, Mr. Client, we can provide unarmed officers.
2. Sure, Mr. Client, we can provide disarmed officers.
"Unarmed" conveys the idea "lower liability".
"Disarmed" conveys the idea "rendered helpless" - usually by an adversary.
Different words - same reality.
I was talking not long ago to a company executive who wanted to know how he should prepare a request for bids on a security contract. His company (aircraft parts mfr) has had one incident of a terminated employee threatening to come back and "shoot the place up" (but did not do so), has had some drug/alcohol incidents as well as internal theft, and is located in a rather seedy part of town. An employee was robbed a few weeks back in the company parking structure. Best police response time estimated at 5-6 minutes. He currently had his own "security force" consisting of a guard on a gate, one roaming the plant and a single officer at night. A potential client would not do business with him unless he improved security.
Of course, the subject of armed/unarmed came up. The first thing I did was ask him to just sit silently for 5 minutes (police response time). That 5 minutes seemed interminable as we looked at each other, looked at the wall, looked at our shoes, looked at the wall. He started to fidget long before the time had elapsed, but he got the message - 5 minutes is time enough for an attacker to do a lot of very bad things.
Then I said to him: "Okay - so that's how long 5 minutes really is...and that is the time that will elapse AFTER you've called the police, during which your security officers are the ones who are dealing with whatever is happening."
"We know intuitively that the first thing a bad guy would probably think about doing if you had armed officers would be to try to disarm them. Why? Because he has a very different problem with armed officers than he has with unarmed officers. Now, ask yourself why YOU would want to solve that problem for him by having disarmed the officers in the first place?"
Not to worry, Mr. Perp - you can come on in! I've already disarmed them for you!
His request went out for armed officers. In other words, I led him to understand that although "unarmed" officers might sound "safer", in reality they are no different from officers who have been "disarmed". When he started thinking "disarmed" instead of "unarmed", he got the message.
Sometimes all you have to do is help clients think about things from a different perspective other than their "popular" misconceptions (the silly idea that "unarmed" security is safe, "armed" security is dangerous).
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