Several years ago I owned a security training company. I am considering reopening it. I have a few issues that I would like to get peoples thoughts on.
My former company focused largely on training mandated by the state. That has gone in-house at most companies, so that market is pretty small now. That leaves optional, higher end training. CPR, First Aid, Tactical Awareness, Patrol Tactics, Etc.
The problem is that I have found that most security companies either do their training in-house, or are not willing to pay for training beyond what is required by the state.
So here are my questions:
Is it better to market these classes to the security companies or to the officers themselves?
If to the company, how do you convince them to spring for the extra training?
If to the S.O.s, how do you convince someone who is only making $10 per hour (about the average in my area) to part with their hard earned money for optional training?
Lastly, as managers or S.O.s, what kind of training would you like to see offered? What would you be willing to pay for? Why?
Lastly, would you rather come to our offices for training, or would you prefer that we come to you?
Any thoughts you have greatly appreciated. I am still in the brainstorming stage and any comments may spark my thinking.
Thanks in advance,
Dave
My former company focused largely on training mandated by the state. That has gone in-house at most companies, so that market is pretty small now. That leaves optional, higher end training. CPR, First Aid, Tactical Awareness, Patrol Tactics, Etc.
The problem is that I have found that most security companies either do their training in-house, or are not willing to pay for training beyond what is required by the state.
So here are my questions:
Is it better to market these classes to the security companies or to the officers themselves?
If to the company, how do you convince them to spring for the extra training?
If to the S.O.s, how do you convince someone who is only making $10 per hour (about the average in my area) to part with their hard earned money for optional training?
Lastly, as managers or S.O.s, what kind of training would you like to see offered? What would you be willing to pay for? Why?
Lastly, would you rather come to our offices for training, or would you prefer that we come to you?
Any thoughts you have greatly appreciated. I am still in the brainstorming stage and any comments may spark my thinking.
Thanks in advance,
Dave
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