I have a graduate project that I'd appreciate your help with, if you would be so kind, by answering a series of about 10 questions - one every few days. The objective is to evaluate certain aspects of strategic business planning in the industry.
The question today is: What do you believe would be an ideal value proposition (VP) that would intrigue your target market segment if you could deliver exactly what clients want? (Impose no limitations on your answer!)
The key word in this question is "intrigue"...meaning a VP that is "attention-grabbing". Other words might be: extraordinary, unusual, bold, daring, ground-breaking or even mind-boggling. It could even be something that conventional wisdom would say is impossible.
For the purposes of this question, a "value proposition" is a statement that articulates the reason(s) that a client would choose your services over those of another. It translates the corporate vision or "mission statement" into tangible benefits for the customer. It answers the prospect's main question, which is: "EXACTLY what do I get out of it if I do business with you?"...AND, once the prospect is converted to a client, it frames the next big question they will ask, which is: "Okay...Now, did I actually get EXACTLY what you promised me (or more)?"
HINT: As far as clients are concerned, they're not interested in guards, site surveys, plans, recommendations, reports, schematics, designs or systems, per se. These, for your client, are merely a means to an end. What is the "end-game" for your client? When you ask that question, you can see that your "ideal VP" might not even mention "security" at all, because it should address the question: "How do we help the client get what he really wants whenever he goes out into the marketplace for products or services of any sort?"
Thanks to whoever participates! I hope, in the process, that you will also find that participation is educational and perhaps even interesting. The next question may be a little more painful, but it will be useful.
P.S. In answering the question, please don't feel your VP needs to be "different" from others. If it is, fine. However, it may be that we will see that there is only ONE ideal VP that all of us should be aiming for. I don't know.
The question today is: What do you believe would be an ideal value proposition (VP) that would intrigue your target market segment if you could deliver exactly what clients want? (Impose no limitations on your answer!)
The key word in this question is "intrigue"...meaning a VP that is "attention-grabbing". Other words might be: extraordinary, unusual, bold, daring, ground-breaking or even mind-boggling. It could even be something that conventional wisdom would say is impossible.
For the purposes of this question, a "value proposition" is a statement that articulates the reason(s) that a client would choose your services over those of another. It translates the corporate vision or "mission statement" into tangible benefits for the customer. It answers the prospect's main question, which is: "EXACTLY what do I get out of it if I do business with you?"...AND, once the prospect is converted to a client, it frames the next big question they will ask, which is: "Okay...Now, did I actually get EXACTLY what you promised me (or more)?"
HINT: As far as clients are concerned, they're not interested in guards, site surveys, plans, recommendations, reports, schematics, designs or systems, per se. These, for your client, are merely a means to an end. What is the "end-game" for your client? When you ask that question, you can see that your "ideal VP" might not even mention "security" at all, because it should address the question: "How do we help the client get what he really wants whenever he goes out into the marketplace for products or services of any sort?"
Thanks to whoever participates! I hope, in the process, that you will also find that participation is educational and perhaps even interesting. The next question may be a little more painful, but it will be useful.
P.S. In answering the question, please don't feel your VP needs to be "different" from others. If it is, fine. However, it may be that we will see that there is only ONE ideal VP that all of us should be aiming for. I don't know.
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